December 26, 2023

2 min read

Businestry Building: Cross promotion

As an entrepreneur, embracing the kingdom concept of working together for the greater good can be a powerful way to not only grow your business, but also make the world a better and more connected place. One practical way to do this is through the practice of cross-promotion.

Cross-promotion is the act of promoting other businesses, both competitors and non-competitors, in addition to your own. By promoting others, you are not only increasing visibility for your own business, but also for the businesses you are promoting. This creates a sense of community and collaboration within an industry, rather than a self-centered, scarcity mindset.

One of the key benefits of cross-promotion is that it helps to increase exposure for all businesses involved. By promoting a competitor’s product or service, you are introducing your own customers to new options they may not have been aware of before. In turn, your competitor may also promote your business to their own customers, increasing your visibility and potential customer base.

Another benefit of cross-promotion is that it helps to build trust and credibility among customers. When a business promotes a competitor’s product or service, it shows that they are not solely focused on their own interests, but also care about the overall success of the industry. This can help to build trust and loyalty among customers, as they can see that the business is not solely focused on making a profit, but also on providing the best options for their customers.

Cross-promotion can also help to create a sense of community within an industry. When businesses work together to promote each other’s products and services, it can create a sense of camaraderie and support among industry members. This can lead to stronger relationships and a more collaborative approach to problem-solving and innovation within the industry.

Additionally, promoting non-competitor products or services can also be beneficial. For example, promoting a complementary product or service can help to increase the value of your own offering and make it more attractive to customers.

In conclusion, cross-promotion is a powerful tool for entrepreneurs who want to embrace the kingdom concept of working together for the greater good. By promoting other businesses, both competitors and non-competitors, entrepreneurs can increase visibility, build trust and credibility, create a sense of community, and increase the value of their own offerings. It’s a great way to get rid of the self-centered, scarcity mindset and make the world a better and more connected place.

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